Get a Clear Marketing Roadmap That Actually Drives Growth
The Scout’s Report is a half-day strategy session for home-service businesses that reveals blind spots, fixes accountability gaps, and builds your next 90-day plan.
Finally – A Way to See Exactly What’s Working (and What’s Wasting Money)
Your Scout’s Report audits every dollar using the Functional Marketing® Framework, shows which vendors are earning their keep, and outlines the 3–6 month campaigns most likely to grow profit.
Tie ‘conversions’ to booked jobs and revenue, not clicks.
Ditch vanity ‘keyword rankings’ for ROI signals that matter.
Judge ‘engagement’ by cost to acquire a customer, not likes.
“I finally had clarity on what was driving growth — and what wasn’t.”
A home-service owner after completing The Scout’s Report. He walked away with a 90-day roadmap and cut wasted spend by 32%.
One owner in Phoenix put it this way:
“We were spending across five vendors and couldn’t tie reports to jobs. After the Scout’s Report, we knew what to cut, what to scale, and had a 90-day plan to execute.”
Why Most Home-Service Owners Stay Stuck
After reviewing 200+ companies, the same pattern shows up:
Most owners don’t have a single source of truth for marketing ROI.
Vendors know you’re too busy running jobs to dig deep, so they send shiny reports that sound impressive but never answer the question: Which dollars actually worked?
The Result?
$15K–$25K+ spent monthly with no single source of truth.
Vendor reports that sound good but don’t map to jobs and revenue.
Competitors outrun you while decisions stall without data.
See Marketing ROI as Clearly as Job Profitability
Run marketing like operations: know costs, margins, and winners before you scale. Your Scout’s Report shows what’s working, arms you for vendor meetings, and gives you confidence to reallocate budget fast.
What You Get With The Scout’s Report
Clarity. Control. Confidence in your marketing decisions — plus a short preparatory phase to gather everything we need before your session.
2-Week Data-Gathering & Preparatory Period (Email Correspondence)
A 14-day preparatory period conducted through email correspondence to collect necessary data and access points. This ensures every metric and account is properly connected before your strategy session.
Timeline is dependent on how quickly access and data are provided.
Half-Day Strategy Session (4 Hours)
Following the preparatory period, we meet for a half-day (~4-hour) strategy review—virtually or in-person (reasonable travel costs covered by you). Using the Functional Marketing® Framework, we break down what’s working, what’s wasting money, and where to double-down for growth.
Action Priorities List
Delivery includes your immediate marketing punch list, a list of blindspots, and campaign recommendations for the next 3–6 months—giving you a clear roadmap you can act on right away.
Why It Matters
Most home-service companies aren’t failing because they’re bad at what they do — they’re failing because their marketing system isn’t accountable.
The Scout’s Report fixes that by revealing:
Where your marketing dollars actually go (and what’s wasted)
Which vendors and campaigns truly move revenue
How to install one Functional Marketing® system that tracks ROI like job profitability
What to do next, who should do it, and how you’ll measure it
Who It’s For
The Scout’s Report is built for owners and leadership teams of established home-service and home-improvement businesses doing $1M–$10M+ in annual revenue who:
Manage multiple vendors (Google Ads, SEO, Meta, etc.) with unclear ROI
Spend $15K–$25K+ per month on marketing but lack a single source of truth
Want data-driven accountability without hiring a full-time CMO
Are ready to align marketing, operations, and revenue tracking under one system
Ready to See What’s Working—and What’s Not?
Complete the form below to reserve your Scout’s Report.
Once booked, there’s a brief 2-week preparatory period where we gather data and access points via email. Your half-day (4-hour) strategy session follows — virtual or in-person — and delivers your 90-day marketing roadmap.
Timing depends on how quickly you can provide access.
The Scout's Report - FAQs
Your Queries Answered: Unlocking Marketing Insights for Success
How soon will my Scout’s Report be delivered?
There’s a short 2-week preparatory period where we gather data and access points by email. Once we have everything, we schedule your half-day (4-hour) strategy session within the following week.
What happens during the session?
We meet (virtually or in-person) for four focused hours using the Functional Marketing® Framework. You’ll leave with a clear punch list, blind-spot report, and next 3–6 months of campaign priorities.
What do you need from us to get started?
Access to your ad accounts, analytics, CRM, and website reporting tools. The faster you provide access, the faster we can deliver your report.
What does the Scout’s Report cost?
Starting at $5,000 (+ travel, if required). This includes the prep period, half-day strategy session, and all deliverables.
Who is the Scout’s Report best suited for?
Owners and marketing leaders of home-service and home-improvement companies doing $5M–$10M+ annually who need accountability, data clarity, and a 90-day action plan.
What comes after the Scout’s Report?
Many clients continue into The General’s Table (Engaged fCMO) for hands-on leadership or The Lookout Post (Advisory Partnership) for long-term strategic support.
